2016_APR_ALL_MARKETING - Xero Gravity: Why digital marketing makes small biz better

Sarah Chung Xero

Xero is beautiful, easy to use online accounting software for small businesses and their advisors. Xero provides business owners with real-time visibility of their financial position in a way that’s simple, smart and secure.
Xero has over 600,000 customers in more than 180 countries around the world and is listed on the NZX and ASX.

Five customers from 100 leads is huge. But what about the other 95 that started out interested? The answers lay in digital marketing.

This week, Xero Gravity host Elizabeth Ü chats to Michael Mothner, Founder & CEO of online marketing firm WPromote. He’ll bust digital marketing myths and provide solutions that won’t burn a hole in your pocket. We’ll also explore questions like, “We created a website, what now?” and “I get business from world of mouth, why do I need digital too?”

2016_APR_ALL_MARKETING - Xero Gravity: Why digital marketing makes small biz better

You’ll hear how vital a correct Google Maps listing, analytics and clear calls to action are. Plus, get answers to two more questions: “What happened with all of the visitors I got to my site, who didn’t buy? How can I change that?”

And of course, get the scoop on Michael’s mantra, hyped by Ad Age: Making Mondays Suck Less.

“It embodies our belief that if we love what we do and we do a great job, it’s going to bleed over. Our clients are going to see the fruits of it. Their Mondays aren’t going to suck and it’s kind of this virtuous cycle. ”

“Ultimately if you want to grow as a small business – if you want to acquire new customers, clients, patients, and you want to service them well, and have long-term fruitful relationships with them, then digital marketing should be part of your life.”

-Michael Mothner

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Sarah Chung Xero

Xero is beautiful, easy to use online accounting software for small businesses and their advisors. Xero provides business owners with real-time visibility of their financial position in a way that’s simple, smart and secure.
Xero has over 600,000 customers in more than 180 countries around the world and is listed on the NZX and ASX.